David Green BA (Hons), PgDipLIS, MICLIP    
Home CV Publications

Research Papers

Events Useful Links

Search engine marketing: benefits

Business Information Review - Dec 03

This paper was published in Business Information Review journal. It is almost 5,000 words long and has therefore been broken into sections for publication on this website:

Abstract

Introduction

Section two: Search syndication

Section three: Search optimization

Section four: Pay-for performance

Section five: Paid inclusion and Paid listings

Section six: How keyword sponsorship works

Section seven: Keyword sponsorship tips

Section eight: Running an ad campaign

Conclusion

References

Appendix - Company profiles (Paid listing providers)

Back to the top