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Career history
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Deloitte Touche Tohmatsu
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Jul 06 - Jul 09
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Global eMarketing Director
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Deloitte
is a US $27.4 billion professional services firm.
Responsible for global web strategy and
operations (153 websites in 29 languages across 108 countries
worldwide) including emarketing and social media. Reported to
Global Brand Leader and then Global Communications Director.
- Lead global team with responsibilities for the definition,
management and execution of online market strategy, including
email campaign management, search engine marketing, web analytics
and management reporting, social media strategy and online
brand protection.
- Negotiate global contracts and manage vendor accounts -
exploiting economies of scale of the Deloitte worldwide network
to secure discounted pricing and/or preferential terms of
service, as well as influencing vendor product development
roadmaps. Secured $1M savings in contract renewal.
- Directing global deployment of new web portal platform,
specifying all business and functional requirements to global
IT and defining all training documentation and internal communications
needs.
- Implementing processes and advising on global policies and
vendor products to mitigate and protect Deloitte from risk
issues such as online brand and trademark infringements, as
well as compliance with regulatory requirements concerning
privacy and data protection.
- Direct production of management reporting and KPI dashboards
on site visitor and emarketing performance - these demonstrated
clear ROI, supporting business case for budget investment.
- Led a competitive tender selection process, and project
management of a digital agency to redesign user interface
of Deloitte.com, to support a Deloitte global brand campaign.
- Contributing to developing brand identity standards for
digital media.
As a result of my leadership, Deloitte.com
has received several accolades and witnessed massive increases
in audience reach and engagement. Deloitte.com has helped generate
significant multi-million dollar revenue over five years, and
outperforms direct competitors in terms of site traffic.
Deloitte.com has been rated the best
professional services website, and amongst the top 15 global websites,
in the '2008
Web Globalization Report Card', the best professional services
website in a 2007 Forrester report 'Best
& Worst of B2B website design'. It is also rated by B2B
Magazine as a top 10 B2B site, whilst the 'The
Effectiveness of professional services websites' ranked Deloitte.com
the world's 2nd best accounting website.
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Senior Manager, Web & eMarketing,
EMEA
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Sep 02- Jun 06
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Responsible for web publishing and e-marketing
across Europe, Middle East and Africa for Deloitte.
Reporting to both the Global Internet Manager and the EMEA Marketing
Communications Director.
- Deployment of a Web Content
Management system to 65 EMEA countries (and China), supporting
20 languages - creating consistent user interface and branding
- Instrumental in developing global common processes for
web publishing, e-marketing, quarterly management reporting
and support issues
- Creating e-marketing community, where none existed before:
functional skills training, knowledge and competency development,
regular internal communications and regional web workshops
- Authored comprehensive report on Search
Engine Marketing and pioneered adoption of Google Adwords
in the firm
- Defining business requirements for enterprise search engine
configuration
- Management of EMEA communications intranet.
- Email marketing - training countries on use of web-based
tool, liasing with vendor etc.
- Contributing to development of documentation materials
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Andersen
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Jul 01- Jul 02
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Internet Manager, EMEIA
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Responsible for Andersen and Andersen
Legal websites across Europe, M. East, India and Africa. Reporting
to both the Global Internet Marketing Director and the EMEIA Marketing
Director. Supported by regional editor.
- Co-ordinating and coaching a diverse network of national
website managers ensuring adherence to publishing process,
editorial and identity standards, content policy etc.
- Liaising with central web team in Chicago on global issues
and technical initiatives
- Supporting roll-out of email marketing tool and training,
advising on data protection and privacy issues
- Co-developed global strategy and methodology for gaining
greater volumes of relevant site traffic
- Providing monthly global and local web statistics and measuring
performance of area web campaigns
- Contributing to global site redesign - competitor benchmarking,
third-party research, usability testing etc.
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Manager, UK websites
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Jun 00 - Jul 01
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Responsible for the websites of Andersen
UK and Andersen Legal (Garretts):
- Developed web strategy document for UK Marketing Director
- Integrating web-based products and tools to the public site,
ensuring they support brand identity
- Running web marketing workshops to the marketing community
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New Media Editor, Knowledge Services
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Apr 99 - Jun 00
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Editorial responsibility for all content on
the Andersen and Andersen Legal UK websites
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Developed Knowledge Management intranet site
- Project managed development of interactive
web game, played by two-thirds of UK staff
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Informed Business Services
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Mar 97 - Dec 98
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Head of Publishing
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Informed Business Services was a niche information
consultancy providing services to city-based and industrial blue-chip
clients.
- Website development -
pitching for contracts, account management and managing small team of
web designers
- Publications - editing
and marketing three titles, one of
which was available on two online hosts
- Consultancy: acted as
a consultant to the United Nations in establishing an information brokerage
in Sri Lanka
- Training: developed and delivered two courses - "Business Information
on the Internet" and "Introducing
Intranets"
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Head of Research
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Apr 96 - Mar 97
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Managing team of four, providing research/competitive
intelligence for the information market, e.g.:
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Business Information Researcher
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Feb 95 - Feb 96
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Sole researcher providing fee based, quick
enquiry research services to "city" clients. Successful marketing initiatives
included:
- Legal agreement with the EBRD
to have exclusive access to both the business and legal information
centres and to sell on the bank's information and research
resources
- Forging marketing relationships with several information
providers from continental Europe e.g. Atekst
(Norway), Polinfo
(Denmark), GENIOS
(Germany), ORT
(France)
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Armstrong Craven Associates
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Aug 93 - Sep 94
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Business Information Officer
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- Providing research to internal client base of executive
recruitment consultants
- Developing research resources to a fee based service for external
clients
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